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Practical Group Business Coaching

Create a sales funnel that generates revenue
Write clear website copy and emails so people respond
Send proposals that win more deals
And much more!
Business coaching with a StoryBrand Certified Guide

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Are there parts of your business where you feel like you're just winging it and hoping for the best? 

  • Do you spend a ton on marketing and still struggle to get qualified leads? 

  • Do you wish you could figure out why people only stay on your website for a few seconds and then leave without taking action?  

  • Do you need a way to inspire your team so everyone is engaged in their work and headed in the same direction? 

Ink & Key Business Coaching will equip you with the practical tools you need to know to reach your goals with confidence.

Make money while you sleep

  • Explain what you do with clarity to draw people in

  • Write clear copy for your website so people stay on your site longer and take action

  • Grow your email list

  • Create a 5-part sales funnel so you'll be making money while you sleep



Eliminate confusion from your messaging

  • Deliver a speech your audience will remember

  • Send press releases and emails that get a response

  • Create social media content that engages your audience

  • Write proposals that win more deals


Inspire your team and increase your impact

  • Create a life plan and experience a deep sense of meaning

  • Know what to focus on each day to reach your goals

  • Increase productivity 

  • Create a mission statement that excites and aligns your team 


You've invested yourself in your business. Now it's time to invest in yourself so you can take your business to the next level. I understand what it's like to feel alone while building a company from the ground up, and that's why I'm excited about providing the support and practical tools you need so you're fully equipped to reach and even exceed your goals.


Don't be alone in your business anymore! 


Yours truly and Donald Miller, CEO of Business Made Simple, author of Building a StoryBrand , Marketing Made Simple, Business Made Simple, Hero on a Mission, co-host of the Business Made Simple podcast, and more. 

What people say

Kristen "KB" Newton

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Are you tired of vague marketing concepts that don't actually tell you what to do and how to do it?

Those days are over.

Nothing vague going here.

  • Get all the practical know-how you crave

  • Customize your coaching path according to what's most critical for your business right now

Choose from:

Marketing + Messaging, Communication + Proposals, or Productivity + Leadership. 

For example, in the Communication + Proposals track, you'll: 

  1. Learn why your sales pitch is falling flat.

  2. Learn how to fix it.

  3. Fix it. 


I'm the biggest fan of the ultra-world-famous Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, Business Made Simple University professor, co-author of Marketing Made Simple and co-host of the Business Made Simple podcast and the Marketing Made Simple podcast. 

I'm Lynn Tickner, founder of Ink and Key. I'm a business coach and a StoryBrand Certified Guide.


This means I'm trained and certified to: 

  • Help you clarify your brand message with the power of story so your customers listen, understand, and take action

  • Build and execute a full sales funnel that makes you money while you sleep

Parking Lot

Why should you care if I'm a StoryBrand Certified Guide?

You might realize you'd like to:

Update your website content and structure

Write an email nurturing campaign or sales campaign

Write and design an effective landing page

Write and design a lead-generating PDF to capture email addresses

Build a full sales funnel to make money while you sleep

Create a communication campaign

The only problem is you're wondering when you're ever going to find the time.

We've got you! My team and I can help you with all of the above and more. We'll make sure you won't get bogged down so you can keep moving toward your business goals.




Save time and money by choosing the track that makes the most sense for you and where you are in your business. 


Low Risk

No long-term contracts and no regrets. Invest in your business, your goals, and your vision for your life.



No glorified cheerleading here. Practical, no-fluff skills and repeatable frameworks you can apply to your business right away.

Here's how it works.

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Choose your track and reserve your spot.

Choose your group coaching track and reserve your spot by paying for your first month. Once a group is full, you'll join a waiting list until the next group starts. 

I'll send you a special link so you can subscribe to Business Made Simple University and access the courses. 

July 20-21 VIP Group - Lynn Tickner Swor

Meet with your group twice a month.

We'll meet twice a month for 90-minute group calls.


You'll do your homework, tackle real-life problems, and share wins with the group!


I will make myself available to you throughout the month if you need help with anything.


Be confident and equipped to reach your goals.

We'll cover plenty of actionable content during each call and help each other solve problems.


We'll also laugh, support each other, and share wins.


This is a twice-monthly event you won't want to miss. 

"I was impressed with the meeting today and I am happy you are what the reviews on Google said you were! Excited to work with you!"

- Andrew M. 

Choose your group coaching track.

Messaging + Marketing


✔ Learn the StoryBrand 7-Part Framework you've heard so much about

Clarify your brand message

✔ Use words on your website that get people to pay attention and take action

✔ Create a 5-part sales funnel so you'll make money in your sleep

Communication + Proposals


✔ Create a clear communication campaign that engages your audience

✔ Write emails, speeches, press releases, and social media posts that get results

✔ Learn why your sales pitch is falling flat and how to fix it

✔Write proposals that win more deals 

Productivity + Leadership


✔ Create a life plan and experience a deep sense of meaning

✔ Know what to focus on each day to reach your goals


Increase productivity for yourself and your entire team

✔ Create a mission statement that excites and aligns your team

Not sure which track to start with?


Take the Business MRI right now to see what areas of your business need attention. 

Complete the form below and receive a full analysis of your business! 

Questions? Schedule a call here. I can't wait to meet you! 

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