• Lynn Tickner

The one thing entrepreneurs must possess.

This post is approximately a 2-3 minute time investment.

Do you ever wonder if you have what it takes? I do. Although the word startup may appear to end with p, I submit that it actually begins with p.

P for perseverance.

I’m not an authority on perseverance when it comes to my little business venture.


Check on me in about 5 years, and we’ll see.

However, I do have a pretty strong feeling that owning a business, no matter what form it takes – online, brick and mortar, goods, services, you name it, takes perseverance. My mom probably would have used the term “elbow grease.”

This is the advice my sister and I always received when our cleaning wasn’t up to snuff.

The bathtub still has a slight ring? Elbow grease.

Didn’t quite get the stain out of the rug? Elbow grease.*

I think this philosophy is pretty solid, and has helped both my sister and me out in life so far when doing hard things was what we had to do.

I digress, but hopefully you’ll get used to that, and hopefully you might be slightly entertained, or at least tolerate it in hopes I’ll get to the point. I promise I will.

I actually thought of perseverance this morning as I was doing laundry and then proceeding to hang our wet clothes and towels on every available door, door knob, chair, hanger and hook I could find. Our dear old faithful dryer still isn’t fixed, if you haven’t guessed. You can read my exciting post about it here.

I ordered the part for $20 on EBay. It was supposed to arrive a week later, which was two days ago. It didn’t arrive. Turns out it didn’t even ship. No, I don’t want a refund. I want the part. See, this particular part wasn’t easy to find since the dryer is 24 years old. The only other one I could find was priced so high we could purchase a new dryer for the same amount.

I’m stubborn, so we haven’t called a repairman yet, and we haven’t shopped for another dryer yet. I want this one to work. Its 24-year-old washing machine counterpart is still going strong, so c’mon.

I am willing to wait, in hopes that we can get the part, in hopes that we can install the part, in hopes that the dryer will be restored to full working order. Anyway, I’ll keep you posted on our dryer’s progress, since I realize that the status of our appliances is the reason you subscribed to this blog in the first place.

I do know that I have a tendency toward stubbornness. If my mom and dad were still around, they would both surely testify that this is an understatement. I realize, though, that stubbornness is not such a bad thing when it comes to building a business, marketing, entrepreneuring and all that.

I think most of us realize that we need a plan.

The Ink & Key blog is going to be the story of our team learning as we go, and the first topic is going to be planning. We'll tackle that topic in depth next time.

But a plan is just a plan without shoe leather. You have to walk it out. It’s not going to be easy.

A plan is just a plan without shoe leather. (Picture of man walking in leather shoes)

An article in Entrepreneur by Mark Henricks agrees:

"Our research shows that business plans are all about walking the walk. People who write business plans also do more stuff."

It’s going to take perseverance, which I believe is a combination of stubbornness, hope and elbow grease. (Highlight to tweet or share.)

Oh, and don’t try to do it alone. Build a support system for yourself. But that’s another post. See you next time – I need to find a few more spots in my house to hang laundry.

Check out this post to read the final, mildly-satisfying conclusion to the story of our 24-year old dryer. You'll be glad you did, plus you'll get closure. We all need closure.

*(Free advice alert: If you have children, don't be afraid to assign them regular chores. Children of all ages need to know that they are a contributing member of the family.) Highlight to tweet or share @inkandkey

#startups #planning #perseverance

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