• Lynn Tickner

Creating Content: Basic Training Part 2

This post is approximately a 4 minute time investment.

Source: https://www.flickr.com/photos/statelibraryofnsw/3211518494/

We are all writers, whether we want to be or not.

In spite of a growing percentage of the population who may be under the impression that Snapchat and Instagram stories are the only means of communication necessary, writing is still essential.

For all of us who blog, write emails, post on social media, create newsletters and send texts to Nana, here are 5 more tips to help us brush up on our skills.

If you missed the first 5 tips, here you go.

Just because you're out of school doesn't mean homework is a thing of the past.

If you don’t know the needs of your target audience, do the research.

Delve into your target audience's pain points and address them specifically within your content.

What are they struggling with, and how can you help? Once you know the answer to that question, address it in your writing.

Not - how can you get them to pay you to do it, or how can you help in order to convince them to buy your goods or services. Really and truly, how can you be of assistance, just for the sake of helping other humans?

This kind of attitude is not only good for you as a person, but it's also good for business.

People will know if you're being genuine, and they'll appreciate you for it.

Cite your sources.

This will increase your credibility and also help improve your business relationships.

Establish trust and be trusted.

Enough said.

Readers will remember more of what they just read if they encountered connection.

Creating connections by finding common ground helps establish trust and long-term relationships with your readers.

The background knowledge and experience we bring to what we read is known as schema.

Schema theory explains how our previous experiences, knowledge, emotions, and understandings affect what and how we learn. Readers help themselves understand what they are reading by drawing on prior knowledge and experience. They then use that knowledge to make connections. (Diane Kardash, University of Alaska School of Education)

How do you use schema theory to your advantage, besides using the term nonchalantly with friends during a casual conversation?

You need to know your persona. Once you understand that person, who represents the target market you're reaching out to, you can make sure you create common ground with them by writing about topics they will connect with.

Want your target audience to come back for more?


Learn to share.

Share by linking out. Send your readers to other sites that are producing great content.

According to Neil Patel in this article found on Content Marketing Institute, "Linking is an integral part of content creation."

One link from you could help another business grow, plus you just might make someone's day.


I'm having a hard time with the fact that I just wrote "chillax." However, the inner turmoil I just experienced as a result of using such a word in my writing helps make the point of this final tip.

It's okay to speak with authority and be a thought-leader and all that - just make sure your writing isn't so pretentious, all-knowing and arrogant that you turn people off.

Even if you're writing about a complicated technical topic, you can still break up the techno-speak periodically by making sure that the humans that are reading your writing know that you are aware of the fact that they are humans, and not cyborgs.

It's possible to interject a relaxed, understandable, human-friendly tone to any kind of writing. The first step in doing that is to make sure you're not taking yourself too seriously.

If you're at ease, your writing will put your readers at ease.

Hopefully these 10 Tips can help all of us brush up on the basics. I know that thinking through all of these was a good exercise for me.

What did I miss? I'm betting some of you could easily come up with 10 more. I'd love to hear from you!

#content #buyerpersonas #credibility #connections #linking

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