What's the best way to name your business or product?
Business naming services from the Ink & Key team
Our brand naming agency gives you a fun, efficient, and effective way to name your business, backed by a team of experienced naming consultants you won't find anywhere else.
Get the benefit of diverse creative naming approaches with exclusive access to our team of talented and experienced naming experts. You have the freedom to collaborate with team members individually, offer feedback about ideas, and relay updates to the whole team as we work closely with you throughout the creative process.
Our team is unified by one purpose: to create a name for your business or product that will serve as a firm foundation for everything you want your brand to be.
How we name your business
A name has to do more than sound good. It has to fit the story your customers already believe about themselves and the problem you solve for them.
Our naming process is rooted in StoryBrand strategy, so every idea we bring you connects to a clear message instead of a clever word with no direction. When your name lines up with your brand strategy, the rest of your marketing gets easier. Your website, your taglines, and your copy all point the same direction.
That is the difference between a name that just sits on a sign and a name that helps you grow.
John Kennedy of CandorPath Financial explains what he liked the most about getting a name with Ink and Key.
Need a bit more information first?
Choose one or more of the options below to learn more.
Watch the quick slideshow for an overview of how our naming projects work.
Check out our quick video FAQs for more information.
This video is on the long side, but it covers everything I usually cover during a client call.
Preliminary Trademark Screening
Once you have a shortlist of creative name ideas from the team, book a preliminary trademark screening.
A preliminary screening is a first-pass search that flags names already in use or likely to run into conflicts, so you can spot problems before you fall in love with a name you can't own. It's a quick, affordable check, not a full legal opinion. A trademark attorney does the deep clearance and files the application, and our screening helps you hand them a cleaner, stronger list to work with.
Narrow down your choices, offset attorney fees, and get the best brand names to market.
Brand and Company Naming Packages
Add tagline ideas to any package for $350
Save time and money and secure exclusive access to a top trademark attorney by adding our Trademark Power Pack to any package. Learn more here.
The White Glove
Name + Consultation + Custom Logo
$5999
MOST POPULAR
Our most popular package! Get maximum results with a minimal time commitment. Get a great name plus a clear and consistent visual identity for your brand so you can hit the ground running with everything you need.
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Get up to 300 name ideas
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Get available domain suggestions for each idea
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Non-disclosure agreement
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Get three 30-minute calls with a senior naming consultant
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Curated shortlist of up to 6 name candidates with pros and cons of each
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Preliminary Trademark Screen for up to 3 names
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3 logo mockups of final name candidates
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Brand Style Guide
The Basics Plus
Name + Consultation
$1699
Get even more high-quality names plus the support you need from a senior naming consultant.
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Collaborate with naming specialists handpicked for your project
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Get up to 300 name ideas
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Get available domain suggestions for each idea
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Non-disclosure agreement
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Get two 30-minute calls with a senior naming consultant
The Basics
Name
$799
Need an affordable way to get a diverse selection of high-quality names? This is the package for you.
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Collaborate with naming specialists handpicked for your project
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Get up to 100 name ideas
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Get available domain suggestions for each idea
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Non-disclosure agreement