Branding

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All definitions courtesy of Rob Myerson of How Brands are Built.

 
 

Brand: the idea(s) behind, identity of, and experience(s) created by an organization, product, service, or other entity

Branding: Get a name

It can be incredibly challenging to create a name for your business, and it’s common to feel like you’ve hit a wall when trying. Plus, it’s just plain wrong to make the world wait any longer for what your new brand has to offer. Our fun, collaborative approach will get that wall out the way so you can get a name and get on with launching your brand.

Your business name is the foundation of your brand identity, and the world is waiting, so let’s get to it.

Branding:  Preliminary Trademark Screening

No one wants to decide on a name, only to have it denied due to trademark issues. Our preliminary trademark screening process can help you narrow down your choices, offset attorney fees, and get the best names to market.

Now that you’ve narrowed down your list of name ideas, don't miss the opportunity to catch potential trademark conflicts early to better manage your costs before sending them to your trademark attorney.

Trademark: A word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. – U.S. Patent and Trademark Office

 

Brand identity: the cumulative expression of a brand to target audiences

Branding: Logos and Graphic Design

After spending all this time and effort to develop your brand name, you don’t want to entrust just anyone to throw some clipart together for you and call it a logo. Stick with us. We understand your target audience and the vision you have for your brand. Kara, the lead graphic designer at Ink & Key, is also a member of our naming team, so more than likely, you’ve already met her. You’ll love the smooth transition from name to logo. You have the option of staying right there in Slack with Kara to review her designs or you can work with her via email.

A logo design includes a massive folder filled with all the different file types, sizes, and variations of your logo you might need. What if six months or a year later, you realize right in the middle of a huge project that you don’t have the file type you need? Don’t panic. Email us, and we’ll send over the file type you need free of charge.

If you don’t have one yet, ask Lynn for a graphic design proposal so you can take a look at our pricing and our packages. Imagine getting your logo, business card, letterhead and envelopes all taken care of. Make sure you get a brand style guide, too, so that no matter what, everywhere your brand appears, it will be presented consistently. We also design brochures, email signatures, product packaging, social media headers, and more.

Get ready to watch your brand visuals begin to take shape.

 

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