Practical, No-Fluff Business Coaching

Powered by Business Made Simple University

✔ Advance Key Business Skills

✔ Apply Proven Frameworks

✔ Watch Your Profits Grow

Business coaching with a Certified Business Made Simple Coach + StoryBrand Certified Guide

You know the parts of your business where you feel like you're just winging it and hoping for the best? Ink & Key Business Coaching will equip you with everything you need to know to reach your goals with confidence.

Get Practical, Repeatable Frameworks

The proven Business Made Simple Curriculum equips you with practical, repeatable frameworks that help you reach your goals in business and in life.

Apply High-Level Strategies That Stick

Get easy-to-remember and easy-to-apply high-level strategies that get results. But - not just any old results. Results that make sense for where you're at right now

Increase Your Profits and Your Impact

Create a life-plan, a mission statement, and stay on task. Become a value-driven professional and increase your revenue while you grow your business to make an impact.

You've invested yourself in your business. Now it's time to invest in yourself so you can take your business to the next level. I understand what it's like to feel alone while building a company from the ground up, and that's why I'm excited about providing the support and practical tools you need so you're fully equipped to reach and even exceed your goals.


Don't be alone in your business anymore! 

Yours truly and the super-world-famous Koula Callahan, Director of Content at StoryBrand, Business Made Simple University Professor, and host of the new StoryBrand Rewind podcast.

"I love the simplicity of BMSU! The course videos are clearly communicated and fun to watch, but the best part is the immediate results. I can watch a video lesson and put the learning into immediate action."

- Heather T.

Topics include:

Mission Statement, Communication, Messaging, Execution, Marketing, Management, Productivity, Negotiation, & More.

Yours truly and the ultra-world-famous Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, Business Made Simple University professor, co-author of the new book, Marketing Made Simple and co-host of the Business Made Simple podcast.

I'm Lynn Tickner, founder of Ink and Key. I'm a Business Made Simple Coach and a StoryBrand Certified Guide.


This means I'm trained and certified to: 


  • Coach you through the proven Business Made Simple University curriculum so your business will thrive

  • Help you clarify your brand message with the power of story so your customers listen, understand, and take action

  • Build and execute a full sales funnel that makes you money while you sleep

Parking Lot

Why should you care if I'm a Business Made Simple Coach AND a StoryBrand Certified Guide?

Our coaching sessions through the BMSU courses will probably reveal a few areas where you'd like to make improvements. 

You might realize you'd like to:

Update your website content and structure

Write an email nurturing campaign or sales campaign

Write and design an effective landing page

Write and design a lead-generating PDF to capture email addresses

Build a full sales funnel to make money while you sleep

Create a communication campaign

The only problem is you're wondering when you're ever going to find the time.

We've got you! My team and I can help you with all of the above and more. We'll make sure you won't get bogged down so you can keep moving toward your business goals.

Proven Framework

Learn and apply the proven framework of Business Made Simple University powered by StoryBrand.

Low Risk

No long-term contracts and no regrets. Invest in your business, your goals, and your vision for your life.


No glorified cheerleading here. Practical, no-fluff skills and frameworks you can apply to your business right away.

BMSU Subscription Included

Your year-long subscription to the award-winning Business Made Simple University is included in your monthly cost. New courses are being added regularly. Already a BMSU subscriber? No worries - we've got you covered. 

Here's how it works.

Reserve your spot by paying for your first month.

When I say, "Reserve your spot," I promise I'm not using fake scarcity techniques. I really am limiting the number of clients per group because I intend to be fully invested in you.

Reserve your spot by paying for your first month. Don't miss out - group coaching begins in January!

*Your first month will include a one-time fee of $199 to cover set-up and cost of materials. 

Meet with your group twice a month.

Your year-long subscription to BMSU is included in your investment.** We'll meet twice a month for 90-minute group calls. You'll do your homework, tackle real-life problems, and share wins with the group! 

No long-term commitments. If at any time you feel like you're not getting a good return on your investment, you can cancel. 

**Already have a BMSU subscription? You're awesome! Let me know - I've got you covered.

Be confident and equipped to reach your goals.

Get used to walking around with a giant smile on your face! We'll cover plenty of actionable content during each call and help each other solve problems. We'll also laugh, support each other, and share wins. This is a twice-monthly event you won't want to miss. 

I offer a limited amount of private monthly calls as an add-on, so please inquire if you'd like some one-on-one attention. One-on-one calls can be used as a strategy session, to create solutions for a specific problem, or to get feedback and suggestions on whatever you're working on at the moment. 


Kristen "KB" Newton

Heart Convos


How much does it cost?

Group Coaching


✔ Yearly subscription to Business Made Simple University 

✔ Two 90-minute virtual group sessions per month. 

Group + One-On-One


✔ Yearly subscription to Business Made Simple University 

✔ Two 90-minute virtual group sessions per month

✔ An additional 90 minutes of one-on-one time per month split into whatever increments you need for whatever you need. It could be one 90-minute call, three 30-minute calls, or a 60-minute call plus a 30-minute call



Very (VERY) Limited Availability

✔ Yearly subscription to Business Made Simple University

✔ Three 90-minute one-on-one virtual sessions per month tailored to the needs of you and your business. We'll figure out what's most critical for you to get right and start with that module first. We'll design a roadmap especially for you

Take the Business MRI right now to see what areas of your business need attention. 

Complete the form below and receive a full analysis of your business within 2 days!


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All rights reserved.


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