What's the Best Crowdsourced Naming Site?
What are the pros and cons of crowdsourcing my new business name?
Is crowdsourcing really the best way to get a
catchy name for my startup or brand?
There are a variety of ways to find a name for your company or product. One option is crowdsourcing.
What is crowdsourcing?
Crowdsourcing is when you source ideas from a "crowd." If you go to a crowdsourcing site to find a business name, you'll pay a fee, and then provide information about your business and what type of name you're looking for. Part of the money you pay becomes a prize paid to the creator of the winning name.
Soon, you'll have entries pouring in. You will usually have a way to rate entries and make comments. Some sites have a way to communicate with contestants, and some sites don't.
Crowdsourcing Your Business Name
You get a wide variety of name ideas from creative people all over the world. There are so many ideas, you have a great deal of options to choose from.
You have so many names to choose from, it's overwhelming and it takes way too much time to sort through hundreds and hundreds of names.
A member of the crowd can approach the naming process in a way you would have never thought of.
A member of the crowd can approach the naming process in a way you would never have thought of, but may not have a way to communicate with you about that approach and provide the thinking behind the idea.
While sorting through all the ideas, you may find several that are promising.
You want to talk to the people who came up with the names that have so much potential, so they can refine their ideas, but - the site you're on may or may not have a way for you to communicate with them. If you do have a way to communicate, those you reach out to might respond, and then again, they might not.
People from all over the world are giving you ideas. Some sites rate their creatives so you can see a bit of info about how long each person has been entering contests and how many contests he or she has won. At an additional cost, some sites give you the opportunity to work with the top tier of the most successful creatives.
You appreciate those people who are throwing ideas your way for free, but you have no idea what their qualifications are. You discover that many don't seem to have read your brief, some do not follow directions well and others should really look into alternative ways to pass the time. If those few uber-talented creatives who do participate on the site give you some amazing ideas but never hear back from you, they assume you didn't like their ideas and walk away from the contest. Those amazing ideas never have the chance to be refined, and you miss out on the opportunity to work with some creative folks who really do want to help you find a great name.
You can sort through and organize the ideas by rating the entries you receive. Rating systems may include stars, numbers, emojis, likes, rejections or comments.
After giving 175 ideas either 1 or 2 stars, you are exhausted and see that there are 723 more ideas waiting to be rated, with more coming in all the time. Unfortunately, entry number 632 was "the one," but you didn't make it that far. Many of the participants are asking questions and would like specific feedback on their ideas. Hmm, no big deal. That would only take, say, another 6-7 hours out of your day. The site may also be rating you based on the amount of feedback you're giving. A plate full of pressure with a side order of stress, anyone?
I'm Lynn, the founder of Ink & Key.
Welcome,and thanks for stopping by!
Ever heard of mini-crowdsourcing? Probably not, since it's a term I created to describe the personal, interactive branding experience we offer here at Ink & Key.
In a nutshell, mini-crowdsourcing provides all the benefits of crowdsourcing without the drawbacks. It's working just like I thought it would, too.
One thing I’ve noticed after participating in several crowdsourcing sites myself is that many clients are overwhelmed by the huge number of name ideas they receive.
Most of them don’t have time to sort through,individually rate, and leave specific feedback and comments about hundreds and hundreds of ideas. This leaves many participants frustrated that their names are not being looked at or rated, and this also means that the ideal name may end up getting lost in the shuffle.
The creative folks who are actually good at what they do don't get the opportunity to refine their ideas according to the client's wishes because they don't receive specific feedback.
The client is busy and overwhelmed and gives up on providing feedback after seeing so many ideas that aren't even close.
In order to solve this problem, I have put together a team of the “best of the best” branding experts around. When a client comes to us for a business name, he or she won’t be overwhelmed by 1000 ideas.
The client will receive an invitation to a private interactive workspace created exclusively for his or her particular branding project.
Within that context, the client will be able to provide feedback and privately collaborate with team members about their ideas. The client may also easily interact with the entire team to provide direction and updates, and doesn’t have to spend hours and hours sorting through ideas in hopes of discovering a few good entries.
We provide NDAs upon request. If a client needs additional research, we provide that at no additional charge. We can look into trademarks and alternative/international domains if you like, and we'll also be happy to research the competition for you to ensure our ideas aren't stepping on anyone else's toes.
The Ink & Key Mini-Crowdsourcing Experience gives our clients the unique opportunity to access a team of branding experts, and work alongside them throughout the duration of the project. Our team is fun and flexible, and will happily stay engaged in the process until the client chooses “the one.”
The way we do it at Ink & Key is a fun, effective and efficient win-win situation for everyone involved.
If you’d like to learn more and perhaps give us a try, you can head over here.
If you have questions, or would like to schedule a phone conversation, contact me here.
Upon request, I'll be happy to share our team portfolio as well as a PDF of our interactive questionnaire.