When growing companies have complex offerings, unclear messaging can hold them back. At Ink and Key, we help them simplify the complex, clarify what matters most, and build brands that resonate so buyers think of them first when they're ready to say yes.
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We specialize in simplifying complex subject matter, and we’re especially known for tackling high-stakes naming projects. Whether it’s naming a business, product, or navigating a tricky rebrand, we love getting into the weeds to find names that stick and strategies that scale. We white-label naming for agencies, join meetings as behind-the-scenes consultants or expert collaborators, and help set clear expectations so everyone feels confident in the final decision.
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We’re not just wordsmiths. We’re strategic partners who make marketing work harder, feel easier, and fuel long-term growth.
Ideal Clients We Love to Help
We’re especially effective for growing businesses that need expert guidance, a system for clarity, and a partner they trust.
🩺 Medical Practices​
Audiologists, PTs, wellness clinics, and emerging med-tech brands who want to grow their patient base with confidence.
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💻 Tech Startups​
Health tech, SaaS, and funded innovators that need messaging that lands with both investors and customers.
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🧘 Wellness Brands​
Holistic health companies and personal wellness brands who want to connect deeply and consistently with their audience.
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📊 Professional Service Firms​
Law firms, CPAs, consultants, and others in need of cohesive messaging, better positioning, and client-ready language.
Their Typical Pain Points
When you hear someone say...​​
We’re doing so much but the messaging feels all over the place. We’ve outgrown our old site but don’t know how to say what we do now. We have no real marketing strategy. We’re just winging it. Our team is stretched too thin to make a real marketing plan. Our messaging isn’t connecting with the right audience, and we’re not sure why. We struggle to explain what we do clearly to clients and stakeholders. Our marketing feels disjointed, like different teams are speaking different languages. We have a great product, but people don’t seem to understand its value. We know we need better messaging, but we don’t have the time or expertise to fix it. We’ve been trying to come up with a name for the past 6 months and we’re stuck. We’re struggling to get agreement on a new name. Everyone has a different opinion.
That’s a signal. We can help.
How We Partner With You
If you're a strategist, consultant, marketing firm, agency, or vendor who wants your clients to win, let’s collaborate.
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Here’s how it usually works:
Intro Call
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You send me a note or quick message about the client or send an email introduction.
Connection Call
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We can hop on an introductory call or you can hand off directly. Whatever feels natural.
We Evaluate + Guide
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I meet with them, clarify the need, and present a plan.
Ongoing Collaboration
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You’re looped in the whole way. We coordinate updates and celebrate shared wins.
If they’re a fit, we make it easy. If not, I’ll refer them to someone who is.
Communication You Can Count On
We want to be the easiest partner you’ll ever work with:
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12-hour response time (usually much faster), M–F
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Weekly updates if you want them
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Collaborative documents + clear milestones​
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We play well with others. You’ll never wonder what’s happening.
Yes, There’s a Referral Fee
If your referral becomes a paying client, we’ll loop you in and send a thank-you gift based on the scope of the project. Many of our referrers are partners we collaborate with long-term, and we’re always happy to return the favor.
Refer Your Way
Give them my calendar link https://www.inkandkey.com/schedule-a-call and let me know you’re sending someone my way.
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Send an email introduction to info@inkandkey.com
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Schedule a Connection Call to talk about how we can support each other and grow together by becoming regular referral partners.