Clear StoryBrand messaging and practical marketing support for growing businesses
Ink & Key helps B2B companies and health, wellness, and medical practices explain what they do, connect with the right buyers, and put their message to work. We create StoryBrand messaging, website copy, and focused marketing plans your team can use across every customer touchpoint.
Marketing shouldn't have to be complicated to be effective.
Visit LynnTickner.com for private workshop pricing and more info about how you can fix your message first with the One-Message Workshop™.
Higher conversions
A more profitable bottom line
Increased customer loyalty
Listen to what Donald Miller and Dr. J.J. Peterson have to say about working with us
You understand the importance of a consistent visual brand.
But what about your verbal brand?
Align your team around one clear message and watch the magic happen.
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No matter where your customers encounter your standout brand, they’ll experience consistency.
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Your clear and consistent message locks you into your customers’ brains so when they’re ready to buy, they’ll think of you first!
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If your brand message is unclear, your customers will go elsewhere.
If your brand message is unclear, your customers will go elsewhere.
Even if your product is superior to your competition’s product, if their message is clear and yours is confusing, your customers will choose the inferior product with the clear message every single time.
Don’t let this happen to you.
As a StoryBrand Certified Guide, I completed the official training and certification led by Donald Miller's team, which means you get direct access to the full StoryBrand framework, a tested methodology, and work held to certification standards.
Don't Be a Hero
Every good story has 3 things.​
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✓ A Problem
✓ A Hero
✓ A Guide
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If your potential customers can’t see themselves as the hero of the story your brand is telling, you’ve got a problem.
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If you’re new to StoryBrand, allow me to introduce you.
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Story is a sense-making device. StoryBrand is a messaging framework founded upon proven principles based in neuroscience. When businesses apply these principles to create a clear brand message, they see improvement and growth every time.
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Stop wasting money on marketing that doesn’t work and transform your business today through the power of the StoryBrand 7-Part Framework.
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Since earning my StoryBrand Certification in 2019, I've helped hundreds of clients like you invite their clients, patients, customers, or buyers into a story. But hold on—the story isn’t about you.
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It’s about your customer’s transformation. When brands participate in the transformation of their customers, they win in the marketplace every single time.
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Solve your marketing problems and transform the way you grow your business.
The StoryBrand 7-Part Framework, explained
Every part of the framework maps to how the human brain makes sense of a story. Here's what each one does for your message.
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Character. Your customer is the hero, not your brand. Start with what they want, so they see themselves in your message right away​​​​
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Problem. Name the problem your customer is facing, including how it makes them feel. When you describe their frustration better than they can, they trust you to solve it.
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Guide. This is where you come in. You show empathy for their situation and authority to fix it, positioning your business as the guide who helps the hero win.
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Plan. Give your customer a clear, simple path forward. A few concrete steps remove confusion and make it easy to say yes.
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Call to action. Tell your customer exactly what to do next. A direct ask like "Schedule a call" beats a vague "learn more" every time.
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Failure. Show what's at stake if they do nothing. A brief look at the cost of inaction gives your customer a reason to act now.
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Success. Paint the picture of life after they work with you. When people can see the transformation, they move toward it.
Select a package or we'll build one for you.
Step 1
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Choose a package.
Step 2
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Implement your plan.
Step 3
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Grow your business
Get our most-requested services in a package that aligns with your goals
Did you DIY your Brandscript after reading Building a StoryBrand?​
Wondering if it's hitting the mark and ready to use on your website and in your marketing?
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Book a one-hour Brandscript Review Session for $350, and we’ll review every part together to make sure it’s spot-on and ready to work its magic. Book your Brandscript Review now.
(Unsure? Book a call and get a FREE 15-minute Mini Brandscript Review!)
Recommended First Step:
The Clarity Diagnostic
Price: $500 one time
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Delivery: Within 1–2 weeks
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Result: Immediate clarity and a roadmap to improve your brand, messaging, and website. You’ll see what it’s like to work with us, and we’ll get a clear understanding of what you need so we can plan the next steps.
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What You Get:​
Stage 1: Get Clarity
You can’t scale what you can’t explain.
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We help you define your message so buyers know exactly why you're the best choice.
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✓ Foundational messaging playbook
✓ Elevator pitch + tagline options
✓ Ideal customer profiles
✓ Internal + external messaging guide
✓ Strategic brand positioning
Stage 2: Put Your Message to Work
Now let’s make it work in the real world.
​We apply your message across your website, sales materials, email, social media, and campaigns so buyers receive a consistent story wherever they find you.
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✓ Website copy + wireframes (up to 7 pages)
✓ Lead generation plan and system execution (PDF, quiz, calculator, etc.)
✓ Email nurture sequence
✓ Sales + marketing toolkit
✓ Unlimited strategy and feedback
Stage 3: Get Growing
Momentum becomes growth when you have the right systems in place.
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Ongoing strategy, creative updates, and accountability help you stay focused, show up consistently, and hit your goals.
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✓ Visual brand refresh or full logo design
✓ Custom-designed, fully developed website
✓ New campaign and content support
✓ Priority access to our creative team
✓ Ongoing strategic support and accountability check-ins
Your business evolves — your marketing should too
Get more details about The Ink & Key Growth Partnership.
As a StoryBrand Certified Guide
I encourage you to learn more about StoryBrand and purchase one or more of their products. Click on the links below to learn more, or schedule a call with me if you’d like to discuss which one may be the best fit for your business.
Craving more details? Head over to my blog.
What Is a StoryBrand Brandscript and Does My Business Really Need One?
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