Our client's product helps you stay healthy during travel, especially if you have food allergies. Nocci is the only USB-powered travel blender with a micro filter for on-the-go pulp-free plant and nut milk, juices, smoothies, coffee drinks, mimosas, and shakes. We named the blender Nocci, created the visual branding, logo, product packaging, copywriting, StoryBrand messaging, and e-commerce website. We loved taking this fantastic idea all the way to launch and beyond.
Challenge
Fernanda came to us with a fantastic idea for a new product born out of her ongoing struggle to find allergen-free nut and plant milks during travel for work. She either had to risk using what was available or do without. Taking her regular-sized blender with her wasn’t an option, and available travel blenders were unreliable, still too big, and didn’t have a way to keep pulp out of the milk.
Solution
Build a brand to represent the only rechargeable, USB-powered travel blender with a patented micro filter for pulp-free drinks on the go. We named the blender Nocci, which means nuts, and created the Nocci Squirrel as the brand mascot. The packaging is color-coded according to the blender color (white, black, or pink), and we also wrote and designed a fun, easy-to-understand accordion-style product manual. Nocci is an excellent example of how we build, launch, and grow new brands.
Services Provided
Brand Strategy, Naming, Visual Brand Development, Logo, Brand Style Guide, Product Packaging (Strategy, Copywriting, and Design for the product manual, product inserts, and boxes), Buyer’s Journey Suite (Foundational Brand Message, Website Copywriting, Lead Magnet, and Email Marketing), and E-Commerce Website (Strategy, Design, and Development).
I cannot express enough how thrilled I am with the exceptional services I received from Ink & Key!
Our journey began with naming, and from there, it evolved into something truly incredible.
The team at Ink & Key took charge of every aspect of our brand's development. From crafting our brand message, designing our logo and packaging, creating our web presence, and beyond - they have been a vital part of our success. Thank you!
Fernanda Colantonio
Founder, Nocci
