Dr. Claudine Kubesh came to us ready to evolve her functional medicine practice beyond its original Seattle-focused identity. We affirmed the name Santé, then built everything from there: brand strategy, logo, visual identity, StoryBrand messaging, site plan, and all website copy. We designed and developed the new site, planned the transition from Seattle Functional Health to Santé Lifestyle MD, and launched the rebrand as she expanded to serve women in Idaho as well as Washington. We continue to partner with Claudine through weekly growth strategy, done-for-you social media, ad campaigns, and all email strategy, copy, and execution.
Challenge
A strong, growing practice was trapped under a name that no longer fit. Seattle Functional Health was geographically limiting, disconnected from the lifestyle-forward brand Claudine was building, and due for a reinvention as she prepared to expand beyond Washington.
Solution
Build a brand that matched her vision from the ground up. We affirmed the name Santé, created the full visual identity, and developed all StoryBrand messaging, site strategy, and copy. We designed and built the website, planned and executed the rebrand transition from Seattle Functional Health, and continue to partner with Claudine through weekly strategy meetings, done-for-you social and ads, and full email strategy, copy, and execution.
Services Provided
Brand Strategy, Naming, Logo & Visual Identity, StoryBrand Messaging, Website Copywriting, Website Design & Development, Rebrand Strategy, and Ongoing Social Media, Email & Ad Marketing
Lynn and her team brought real clarity to a process that felt overwhelming. I came in knowing I wanted to grow the practice but not knowing how to say it or where to start. They took my vision for the name, built out the brand, the messaging, the entire website, and never stopped showing up. Every time I felt uncertain, they had already thought three steps ahead.
Dr. Claudine Kubesh, MD
Santé Lifestyle MD
